I just say what I want to say, and don't worry about what technical 'box' this fits into.Įveryone should say what they mean - if only for the academic discipline of doing so.īecause if you can't say what you mean, then do YOU even really know?

But this is great, because it means I don't rely on them.

The truth is I don't really know what most 'business words' mean. Honestly, this is one of my main advantages. Who gives a crap whether that's 'positioning' or not? Whereas my definition, 'the stuff we're comparing ourselves to', at least you know what I mean there. Because when you're arguing about the definitions, you've already lost. I know some of you are probably screaming at my examples in the image.īut that proves my point. Say what you WANT to say, without relying on some bullshit word to do the heavy lifting for you. The way you avoid this trap is easy: just speak from first principles. (And, let's be real, you probably don't really know what you're saying either). Why? Because different people hear different things based on their understanding of the word.

Stuff like:Īny time you use a word like this, your meaning is lost. In business people have a massive issue with this, thanks the the prevalence of 'terms' which have multiple meanings. This is my secret to making things simple.

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